These cards could help to make a particular handset or plan more attractive to a subscriber by offering songs, movies, maps for GPS (Global Positioning System) navigation or applications. However, locking the card will ensure consumers couldn’t use the content elsewhere.SanDisk reports the data lock portion could be updated remotely via IP protocols which means a vendor could update music lists, content and video depending on the subscribers requirements, needs or membership. Some critics believe this technology is coming at a bad time, since users enjoy cross platform sharing for their music, along with Apples move towards less DRM on their music. However, what these critics don’t see is the need to protect other types of intellectual property. Although music and video is the big numbers, mainstream target market, there is an infinite need in the pro-sumer and corporate world for data lock and protection. Continue Reading
SanDisk is all about SlotMusic these days. SlotMusic is the concept of pre-loaded microSD cards where your music can be played on MP3 players, mobile phones, and PDAs. The idea is complete interoperability and mobility with SlotMusic.
To soften the blow and increase adoption of the SlotMusic concept, SanDisk is offering a very inexpensive MP3 player at just $19.99. The SlotMusic player may also be purchased with pre-loaded microSD cards for a total price of $39.99. This price point gives it a significant advantage over the iPod Shuffle, since you get both the device and music for about the same cost as just the Shuffle hardware.
SanDisk also put together a demo presentation about the SlotMusic concept, which is worth checking out through the links below.
Now that we see music making the shift to pre-loaded microSD cards, the concept of a microSD duplicator makes much more sense, doesn’t it?
With the backing of SanDisk—one of the largest flash memory retailers in the world—they have the channel and connections to make SlotMusic a success. It will be interesting to see which artists adopt the idea and explore digital distribution of music via microSD cards.