Exceria Pro From Toshiba is New CF Card Format – Ultra Fast
Toshiba Launches Exceria Pro CompactFlash Cards for Ultra-Fast DSLR Performance
Toshiba announced the launch of a new line of CompactFlash (CF) memory cards, the Exceria Pro series, specifically targeting the DSLR (digital single-lens reflex) market. The new cards are compatible with CF Revision 6.0 and promise performance even higher than the XQD format, previously developed by Nikon and Sony as a proprietary standard.
The initial lineup of 16GB, 32GB, and 64GB models was scheduled for release in Q2 2013 and boasted the world’s highest read speeds (up to 160MB/s) and write speeds (up to 150MB/s) at the time. Exceria Pro was designed to meet the growing demands of the high-end DSLR market, including high-resolution image capture, sustained continuous shooting, HD video recording, and rapid transfers to other devices.
Fully compliant with the UDMA7 high-speed interface, these CF cards deliver the speed required for professional DSLRs and video applications. Users working with VPG-20 standards for video capture will particularly benefit from this increased performance.
Market analysts at the time predicted that the CF card market would grow by as much as 50% between 2012 and 2015. With such momentum, Toshiba’s Exceria Pro stood as a well-positioned choice for professionals seeking speed and reliability. For production environments, this high-speed card also paired naturally with equipment like the Nexcopy CF Duplicator, offering an efficient way to manage bulk content loading.
Where Toshiba’s Exceria Pro CF Cards Stand Today
Toshiba’s Exceria Pro CompactFlash line landed in 2013 with headline numbers—up to 160 MB/s reads and 150 MB/s writes—that squarely targeted pro DSLR shooters. A decade later, the ground has shifted. The CompactFlash ecosystem has largely given way to CFexpress and fast SD variants, and Toshiba’s original CF product pages have disappeared in favor of newer media under the Kioxia brand (the company that now houses Toshiba’s former memory business). You can still find Exceria Pro CF cards through third-party sellers and residual retail listings, but there’s no evidence of active, first-party promotion or ongoing line refreshes. In other words: the product survives as legacy stock for customers keeping older bodies and workflows alive, not as a current strategic focus.
Sales mirror the broader media transition. As camera makers moved high-end bodies to CFexpress for 4K/8K video and faster burst buffers, demand for new CompactFlash SKUs shrank. That shift doesn’t render existing Exceria Pro cards useless—far from it. For studios and institutions running dependable CF-based bodies, the cards remain serviceable and appropriately quick for stills and 1080p/early-4K pipelines. But the growth energy in removable media has moved on, and most procurement today prioritizes CFexpress, UHS-II SD, and the reader infrastructure that goes with them.
A quick corporate note helps explain the branding changes. Toshiba’s flash memory unit—historically the inventor of NAND—was spun out and sold to a Bain-led consortium, then rebranded as Kioxia in 2019. Kioxia and Western Digital continue to co-produce NAND and set the pace on next-gen nodes; the Toshiba Corporation that remains is now a privately held conglomerate after delisting from the Tokyo Stock Exchange in December 2023. Practically, that means legacy “Toshiba” memory cards you see today represent earlier eras of the portfolio, while new removable media and SSDs arrive under Kioxia or partner labels.
For readers who track the business side: Toshiba no longer has a public ticker after the 2023 buyout. Kioxia—the memory company that evolved from Toshiba Memory—now trades in Tokyo. As of September 22, 2025, Kioxia Holdings (TYO:285A) last changed hands at ¥4,820. Treat that as a snapshot, not advice. If you’re deciding between buying remaining Exceria Pro CF cards and migrating to newer standards, the practical test is your camera roadmap. If you’ll keep CF bodies in service for years, stocking a small cache of known-good CF cards and a reliable UDMA-7 reader is sensible. If a body upgrade is on deck, step into CFexpress or high-end UHS-II and avoid sinking costs into a format that the market has moved past.
Take things into your own hands with the latest release from the fellows over at Nook 2 Android. It’s a lesser known fact among its general user base that the devices run Android at their core. Even less apparent to the B&N crowd is that you can make those tablets boot and run a stock Android experience.
Previously limited to the Android 2.3 Gingerbread experience, Nook 2 Android (N2A) microSD cards now allow the aforementioned devices to boot directly to the same Android 4.1 Jelly Bean experience that comes with phones and tablets. Specifically, this is a Cyanogenmod port of Android, or the preferred stock UI and features that many modders prefer to employ. In a nutshell, these cards turn the e-readers/tablets into Android tablets, complete with widgets and access to Google Play.
If you own one of these two devices and wish to get in on the standard Android love, there are a number of options at your disposal. On one hand you can buy a microSD card already loaded with the bootable OS, with capacities ranging from 8GB ($29.99) up to 64GB ($69.99). On the other hand, you can opt for the $19.99 method which lets you download and install the image on your existing microSD cards. Note that not all cards and capacities may be supported. Whichever route you go, the process of booting to Android 4.1 is not far off!
Etron indicated its EV268-series dual-core USB 3.0 flash drive controllers have been adopted by memory module vendors for their new products, which hit market shelves in March. The chip provides data transfer rates of more than 230MB/s and includes ECC checking, and supports SLC/MLC/TLC NAND flash memories built using 3Xnm and 2Xnm technologies.
The size of the global flash drive market is 80-100 million units a year, and the penetration rate for those with USB 3.0 will reach about 20% in the fourth quarter of 2012, Etron pointed out.
If the price gap between USB 2.0 drives and USB 3.0 ones is narrowed to less than US$2, consumers will be pretty much encouraged to purchase products with the faster, new interface, Etron said.
Etron specializes in specialty DRAM memory, and has been expanding its product mix. The firm previously introduced its USB 3.0 host controllers.
Sounds like SanDisk will be cutting it’s pricing for NAND memory very soon. SanDisk leads global market share for flash memory at a tune of about 40%. Kingston is another major player, and a couple weeks ago announced a major price reduction in it’s retail supply chain.
Seems the SanDisk news is their answer to the situation.
SanDisk mainly partners with chipmaker Toshiba while Kingston secures its supplies from more diversified sources.
One reasion might be that major NAND flash vendors are gearing up for mass production built using their newer node processes in mid 2012. Samsung Electronics and Toshiba are set to advance to 21nm and 19nm, respectively, and so are Hynix Semiconductor and Micron Technology to their respective 20nm processes.
Toshiba Corp. said Tuesday it has slashed production of NAND flash memory for use in USB drives and memory cards by about 30 percent at its plant in Yokkaichi, Mie Prefecture. It’s the first output cut for the device in about three years.
The electronics maker aims to work off inventory and see a recovery in the market amid falling prices for the memory devices due to oversupply.
Toshiba last reduced production of NAND flash memories after the 2009 financial crisis touched off a global economic downturn.
Toshiba announced this morning of mass production in 128Gbit NAND flash memory with three-bits-per-cell storage in 19nm process.
What this means is more storage space in a smaller area. The 128Gbit memory is only 170mm square.
The reduced size implies cost of manufacturing will go down, efficiency will go up. The down side is the TLC or three bit per cell, is less stable then two bits per cell like MLC or multi layer cell technology.
This isn’t a big concern for most users as the TLC flash will go into less important devices like 
Micron is a world leader in flash memory technology, and a top brand we favor here. Micron makes memory for various devices like computers, cell phones, cameras, cars and industrial application products.