Almost fifteen years ago Lexar announced its first 1GB SD card. Today Lexar announces its first 1TB SD card. My, how times have changed. A 1GB card fifteen years ago cost about $125 and was difficult to find at that capacity. The 1TB card announced today is priced at $499.
If the price difference is not a big enough shock, consider this: storage capacity increased dramatically while the physical form factor of the SD card has remained exactly the same.
This new Lexar card is a Class 10 device with transfer speeds over 95MB per second, making it ideal for newer cameras capturing 4K video.
About Lexar:
Lexar was created by Petro Estakhri and Mike Assar. Products manufactured by Lexar include SD cards, CompactFlash cards, USB flash drives, card readers, and solid state drives. Once a division of Cirrus Logic, Lexar leveraged its parent company’s experience in building ATA controllers while developing its own flash controllers.
In 2005, Lexar was awarded $380 million in a lawsuit against Toshiba after claims Toshiba copied Lexar’s flash memory technology. Lexar was acquired by Micron Technology in 2006 and subsequently merged with Crucial Technology under the name Lexar Media, a subsidiary of Micron.
On June 26, 2017, Micron, the parent company of Lexar, announced it would discontinue the Lexar retail removable media storage business and that part or all of the business was for sale.
On August 31, 2017, the Lexar branding and trademark rights were acquired by Longsys, a Shenzhen, China-based flash memory company.
