SanDisk is launching two new microSD memory cards today. They are officially called the “SanDisk Extreme Pro microSDHC UHS-I cards.” What makes them special? They let you capture photos and videos at up to 90 megabytes per second which is incredible fast for any application. And as for the read speeds, they’re slightly faster at 95 megabytes per second, which isn’t going to max out a USB 3.0 connection (625 megabytes per second) anytime soon, but it’s still incredibly impressive. The 8 GB card will cost $60, while the 16 GB card will go for $100. Both should be in stores quite soon, and if you can’t wait you can buy them straight from SanDisk’s website today.
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From a recent report published by Trefis, it appears that SanDisk stock price might be a good buy right now. Now this article isn’t as much about buying the stock as it is about seeing the market share of SanDisk.
First, to be accurate for the article here is a quote from the full report:
“We currently have a Trefis price estimate of around $50 for SanDisk’s stock, about 11% above the current market price of around $45.”
Trefis goes on to report the market share SanDisk has for the flash memory market and in the retail space. It seems clear with the ever growing popularity of the Smartphones, the number one category SanDisk owns, will continue to grow. To me, it also indicates the relationship SanDisk has with retail segments is largely with the cell phone companies such as AT&T, Verizon, T-Mobile and others and this is a big driving force in that number one position.
Source:Â Trefis.
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Lets start the clock ticking for when microSD media will take over the world for flash storage.
I am still amazed at the small size of the microSD media and it’s expansive ability to keep growing in GB capacity. Today SanDisk is officially selling the 32GB version of their microSD card. Sure, it’s $200 USD but when you are an overseas airplane ride and need hours and hours of video content to stream through your 3 inch screen, this will be very handy. I will forget the fact that a DVD player is less than that…but we’re talking cool factor here.
The new 32GB card makes use of SanDisk’s three-bit-per-cell storage technology and is able to hold around 7,000 songs. That translates into 19 solid days of listenting to music, without break, 24/7.
So forget the $200 price tag and maybe you can be lucky like me and find a microSD card, 2GB capacity for $3 off Amazon.com.
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Yes, you read the title correct. We now have a dual processor on Compact Flash cards. The new SanDisk Extreme Pro clicks along at an impressive 90MB/s transfer rate.
Just what the doctor ordered for the professional photographer and photo analysis equipment applications.
So what does this mean for transfer rates? Well consider a typical [high performance] CF card runs at 45MB/s write speed. The new dual processor CF card runs [basically] twice as fast.
Of course the device itself is only half the equation, you still need a host who can accept such fast speeds, such as the Canon EOS 7D or Nikon D300s dSLRs to name a few.
For those who have the camera already, you might need the SanDisk Extreme Pro ExpressCard Adapter which plugs into the ExpressCard slot on laptops. Compared with typical card readers which offer up to 20MB/s transfer rates, the SanDisk adapter allows up to 90MB/s read and write speeds.
The Extreme Compact Flash series is targeted at enthusiasts and available in 8GB (S$139 (US$99.43)), 16GB (S$269 (US$192.43)) and 32GB (S$399 (US$285.43)) capacities.
For professional photographers who need fast, high-capacity media, the Extreme Pro comes in 16GB (S$413 (US$295.44)), 32GB (S$741 (US$530.08)) and 64GB (S$1,382 (US$988.63)) versions. The new cards are in retail stores now.
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Samsung is looking to strengthen their digital memory storage line with a possible purchase of SanDisk. SanDisk is currently the #1 supplier of solid state flash memory, world wide [such as Secure Digital, miniSD, microSD and many more]. Samsung is the top producer of flash memory chips.
Through an acquisition, Samsung would strengthen it’s channel for supplying it’s flash chip to retail and channel sales of end-user flash memory.
With weak chip prices and fluctuating buyer habits, a move like this could strengthen Samsung’s position and would put Samsung at over 50% of world wide control of production, distribution and sales of NAND flash memory.
Avi Cohen of Avian Securities said it was an “unlikely prospect” due to SanDisk being unwilling to sell at the bottom of the cycle, and Samsung becoming a direct competitor to many of its customers and regulatory concerns. “Regulators in the US, Korea and Europe among others will likely have issue with one player controlling north of 50 per cent of NAND [Flash memory] supply,” he said.
Another option is Samsung reducing it’s royalty license to SanDisk to gain synergy with the top seller, reduce SanDisk’s bottom line and secure channel distribution of flash memory.
However if a deal goes ahead, it could block efforts by Samsung rivals Toshiba and Hynix Semiconductor to topple Samsung’s market leadership. Toshiba runs joint production lines with SanDisk and Hynix is also conducting joint re-search with the US group. Samsung controls 42.3 per cent of the NAND flash memory market, trailed by Toshiba with 27.5 per cent and Hynix with 13.4 per cent, says market researcher iSuppli.
SanDisk is going faster than fast with their new Memory Stick PRO-HG Duo product. This new Memory Stick line from SanDisk is the fastest format of it’s kind. So what kind of speed are we talking about? How about 30MBs per second. Yep, MBs not Mbts per second. The sustained transfer speed for both reading and writing is static at 30MBs and it’ll be interesting to see if the spec is the same as the street [experience].
To put this figure in perspective, the non-HG Extreme III Memory Stick from SanDisk is only able to achieve an 18MBps transfer speed. This new memory card represents an increase of over 50%.
If you want to put that into perspective, check out a dated benchmark from a couple years ago. Boy how times have changed.
The SanDisk Sony Memory Stick PRO-HG Duo is expected to become available late next month with 4GB and 8GB sizes at prices between $90 and $150 respectively.
Source:Â MobileMag.com.
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