SanDisk and LG developed technology to lock data to a microSD card. Their goal was to data load information to a microSD card which could only be used with a specific device. This ability would insure content isn’t used with other devices or copied over to another user for unauthorized use.
These cards could help to make a particular handset or plan more attractive to a subscriber by offering songs, movies, maps for GPS (Global Positioning System) navigation or applications. However, locking the card will ensure consumers couldn’t use the content elsewhere.
SanDisk reports the data lock portion could be updated remotely via IP protocols which means a vendor could update music lists, content and video depending on the subscribers requirements, needs or membership.
Some critics believe this technology is coming at a bad time, since users enjoy cross platform sharing for their music, along with Apples move towards less DRM on their music. However, what these critics don’t see is the need to protect other types of intellectual property. Although music and video is the big numbers, mainstream target market, there is an infinite need in the pro-sumer and corporate world for data lock and protection.
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