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The Flash Tide Is Rising

If you haven’t noticed the shift yet, there is no doubt you’ll see it in 2011.  We are talking about the shift from disk drive storage to solid state storage.  Sure we’ve heard netbooks run off flash and some other high end laptops, but not until Steve Jobs announced their new MacBook will be all flash did we notice the tide beginning to change.

MacBook Air Flash Drive

I’m not glorify Steve Jobs as the man who saw this coming, no, but understanding that Apple is the largest consumer of flash memory in the world – puts a different perspective on things. Apple will single hand drive the consumer PC market away from disk drives to flash chips as their hard drives.  Apple will do this in two steps.  Step 1:  Pass along their great discounts they undoubtedly get as being the largest consumer and Step 2:  Decreasing boot time when the MacBooks are powered on. We all curse at our PC during boot up because it just doesn’t happen fast enough.  Folks who have iPads have already had the “crack” and are addicted.  This will spread with the advent of flash in the MacBooks.  This will undoubtedly challenge Windows competitors to equal the performance levels. The Wall Street Journal did a more pragmatic approach to the subject if you’re looking for numbers and details.  Check here.

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